PARIS, France, October 28, 2019 – PAX Technology, a leading international supplier of secure electronic payment terminal hardware and transactional software services, and IZICAP, European leader of CRM and loyalty solution for SMB’s, announce today that they entered into a global partnership agreement.
PAX is the world’s leading provider of SmartPOS payment terminals. These Android-powered devices are supported by the PAXSTORE open software distribution platform, which allows businesses to create their own independent application stores and provide value-added services, by leveraging on the many 3rd party business apps and solutions distributed through PAXSTORE.
“PAX is delighted to enable IZICAP to promote their CRM and loyalty solution to the international community of PAXSTORE users. We are convinced that added value solutions such as IZICAP, delivered through PAXSTORE, are the key to unlocking the true potential of smart Android devices, where PAX is leading the field,” says Conor Devane, PAXSTORE marketing manager.
"We are very proud of the strong synergy between PAX and IZICAP teams. This agreement is a first milestone of an ambitious and long-term partnership. PAX is a true innovator in the global electronic payments space, sharing with IZICAP the common goal of providing local businesses with innovative and value-added services, adds Dorina Ghiliotto-Young, VP Global Marketing of IZICAP, the massive adoption of PAX terminals in key markets is a powerful driver for our international geo-expansion strategy."
With its unique CRM and loyalty solution linked to the bank card, IZICAP enables its banking partners to remain competitive and innovative, to reinforce their value proposition, to improve the retention of their merchant clients, and to automatically generate a new source of income. For their part, through IZICAP, merchants strengthen their relationship with their customers (the cardholders), gain direct access to a unique expertise, a panel of marketing tools, comprehensive and reliable analysis, GDPR compliant by default. This ensures the development of customer loyalty and increases the frequency of visits and spends of their customers, always in a measurable manner.
Partnering up with major solution providers, such as IZICAP, is part of PAXSTORE’s strategy to provide a leading open-platform collaborative ecosystem which connects app providers, terminal managers, payment service providers and merchants.
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