An ecosystem connecting over 8 million terminals, thousands of app developers, and more than 200 marketplaces in over 100 countries worldwide

  • Turn POS terminals into smarter business tools

    MAXSTORE (rebranded from PAXSTORE) is an innovative platform that provides modern administrative functionalities, real-time data, statistical reporting and hundreds of value-added applications, to help you unlock the full potential of your Android Smart terminals, and turn these into a powerful business tool to boost in-store sales, improve shopping experience and increase customer loyalty.

  • 8,000,000+

    Devices connected


    Software applications


    Developers contributing


    Countries worldwide

  • Empowering your Business with MAXSTORE

    A constantly evolving open ecosystem, that connects payment service providers and acquiring banks with app providers, terminal managers and merchants.

    MAXSTORE global marketplace appstore

    Your Own Branded App Store Marketplace

    Smarter app management & distribution

    Set up your own independent marketplace in minutes to manage the distribution and life cycle of value-adding business applications. Create an out-of-the-box tailored apps solution based on the category of merchant and specific needs they require.

    • Customised branding opportunity 
    • Thousands of value-added apps to improve sales & increase customer loyalty 
    • Easy approval and distribution of apps  
    MAXSTORE advanced terminal management system

    Advanced Device Management

    Ultra modern terminal management system

    Industry-leading device management features designed to manage, control, and monitor all types of Android and Linux devices more efficiently.

    • Automatic terminal deployment & no additional software loading 
    • Real-time app push & parameter management
    • Remote terminal control, help-desk, messaging
    • Real time status of terminal hardware & apps 
    • Live Geo-location of each payment device
    MAXSTORE service hub

    Powerful Payment Services Hub

    Value-added tools to empower your business

    Rich payment industry value-added services, allowing you to easily manage your terminals, apps and merchants. Refine your strategy through better business intelligence & smarter services.

  • Payment Loyalty

    “Having worked in retail software for well over a decade, the Payment Loyalty team have struggled through many retail solution deployments, which are invariably large and costly projects. The MAXSTORE eliminates most of the work-overhead traditionally associated with POS software deployment and makes the process simple and pain-free. Without the MAXSTORE platform, deployment of our solution at scale would be impossible.” - Tom Holt, CMO Payment Loyalty.


    “Being on MAXSTORE is a big event for us. In the last five years we’ve worked on a lot of integrations with major smart POS providers. We realised at an early stage that to make loyalty a valuable add-on for merchants, it has to be integrated into the payment process." - Massimo Sirolla, CEO Loyalzoo

  • Thousands of value-added apps available for your payment terminal

    MAXSTORE allows the full potential of the new generation Android terminals to be realised by securely delivering payment & non-payment applications to these smart devices, allowing you to do more on a single payment terminal, transforming it into a powerful multi-purpose Point of Service.


    There are over 7,000 of value-added apps available across the MAXSTORE platform, with new ones being added constantly, which provides massive choices for acquirers looking to differentiate their offering from competitors, and reduces merchant churn rates.

    Payment Loyalty running on PAX device

    The solution by Payment Loyalty is fully integrated with the payment application running on PAX A920Pro

  • How is the security of MAXSTORE achieved?

    Security is the highest of all priorities for PAX Technology and this is reflected in the design and deployment of MAXSTORE. Unlike other App Store Marketplaces and Device Management Systems, MAXSTORE has gained PCI DSS security certification.

    • Marketplace owner has full control over all apps and devices and can allocate authorized data access privileges
    • Multi-factor role-based user authentication is supported
    • Every app is required to pass a security validation before being accepted onto the platform
    • Terminal owner must approve an app before it gets installed
    • POS client is preinstalled at factory level and signed cryptographically to ensure it cannot be compromised
  • MAXSTORE functionalities

    Open API

    MAXSTORE has multiple control levels which enable you to use a set of APIs to develop applications specific to your requirements

    Mobile Device Management

    In addition to typical MDM functions, MAXSTORE allows you to control, protect and enforce payment domain specific policies

    App Distribution & Management

    Administrators handle upload, management, life cycle and distribution of apps, including "silent mode" install & uninstall

    Messaging System

    Send messages to individual terminal in push mode, and evolve this feature with apps for end-customer management

    Advanced TMS

    Download and upload applications, parameters and firmware, geolocate and monitor terminal estates in real time

    Marketplace & Value Add

    Real-time business reporting functions, independence, scalability, with secure data isolation functionality

  • MAXSTORE characteristics


    Isolated instances ensure complete data segregation

    Integrated Control

    Of hardware & software components


    Security oriented design & infrastructural architecture


    Intuitive during setup, easy to configure and brand


    Handles terminal & device estates of any size

    Business Oriented

    App & transactional tools are continuously evolving

  • Get started

    PAXSTORE global marketplace - for Payment Service Providers and Acquiring Banks

    For Payment Service Providers

    Get an administrator's feel for MAXSTORE

    PAXSTORE global marketplace - for Merchants and Retailers

    For Merchants

    Discover our value-added applications

    PAXSTORE global marketplace - for Software Application Developers

    For Developers

    Showcase your apps to global merchants

  • More about MAXSTORE